The 14 Best February Beauty Launches

Publish date: 2024-06-11

February was packed with some seriously good beauty launches.

Beyoncé launched her long-awaited hair-care line, Cécred; Eight Saints dropped an already-sold-out eye cream that's like filler in a bottle. And L'Oréal Paris delivered its latest statement-making mascara.

Here, we've rounded up the 14 best beauty launches of February.

Cécred Super Fan Bundle

Cecred

After testing the line alongside Beyoncé's longtime hairstylist, Neal Farinah, and Mrs. Tina Knowles herself, I fell in love with the entire Cécred line. It's nourishing, reparative, and science-forward. The full line includes eight products — Clarifying Shampoo & Scalp Scrub ($38), Hydrating Shampoo ($30), Moisturizing Deep Conditioner ($38), Reconstructing Treatment Mask ($42), Fermented Rice & Rose Protein Ritual ($52), Ritual Shaking Vessel ($20), Moisture Sealing Lotion ($38), and Nourishing Hair Oil ($44). You can get them all in this Super Fan Bundle.

Act+Acre Showerhead

Act+ Acre

When you have hard water, it dries out your strands and skin, causes hair color to fade prematurely, and clogs up your showerhead, leading to diminished water flow. This new filter from scalp-and-hair-health brand Act+Acre is here to help. It uses three filters — KDF 55, calcium sulfite, and coconut-activated carbon — to remove chlorine, bacteria, algae, chloramines, and odor-causing agents to leave your skin and hair healthy. The fixture is made of a mix of black and silver to match standard bathroom fixtures.

Aveda Bond-Building Flash Treatment

Aveda

Tack this new bond-building flash treatment on to the end of your wash-day routine for stronger, shinier, and smoother strands. In just 10 seconds, it coats the hair with a plant-based bond-building molecule, an emollient-rich blend of sacha inchi, green tea seed, and avocado oil, and a protective mix of coconut– and corn-derived ingredients to create a high-shine, lightweight coating. Additionally, cuticle-smoothing lactic acid and lipid-rich lamellar liquid crystal technology resurface the cuticle and lock in luster.

Aerin Mediterranean Honeysuckle Tiare

Aerin

Breathe in springtime with a spritz of Aerin's latest fragrance. It blends bright notes of grapefruit and lemon with floral notes of tiare and gardenia. “Mediterranean Honeysuckle limited editions have always been inspired by traveling to one of my favorite places in the world," says brand founder Aerin Lauder on the brand's site. "This season is the first time we're leaving the Mediterranean for a faraway destination filled with sparkling citrus, exotic florals, and a sense of complete escape.”

MAKE UP FOR EVER HD Skin Hydra Glow

Makeup For Ever

MAKE UP FOR EVER's latest foundation is comprised of 86 percent skin-care ingredients. It drenches skin in nourishing hyaluronic acid, glycerin, jojoba seed oil, avocado oil, vitamin E, and more while providing buildable and dewy medium coverage. The texture is creamy and hydrating, making it best suited for those with normal, dry, mature, and/or sensitive skin.

U Beauty The SUPER Intensive Face Oil

U Beauty

The star of this hydrating oil-serum is astaxanthin, a powerful antioxidant that targets signs of premature aging caused by stagnant cells and oxidative stress. It's what gives the oil its orange hue, as it's naturally a vivid shade of red or pink. It's supported by a blend of avocado oil, vegan squalane, hyaluronic acid, vitamins C and E, and peptides for a deeply nourishing and multi-tasking formula.

Eight Saints Wonderfill Plumping Eye Cream

Eight Saints

This plumping eye cream is SO good that it's already sold out on the brand's site (but don't worry — you can snag it on Amazon.) It's got loads of hyaluronic acid to rehydrate and instantly plump fine lines and wrinkles while peptides and niacinamides work hard behind the scenes to promote skin-forming collagen production, regulate oil production, and diminish discoloration.

Virtue Damage Reverse Serum

Virtue

This leave-in serum treats hair with a dose of Alpha Keratin 60ku, a hair-identical protein that instantly repairs the broken bonds and damaged proteins that give hair its strength and elasticity. Plus, it refills the strands with keratin that gets depleted from heat and chemical processing, yielding smoother, softer, and more resilient hair.

Belif Aqua Bomb

Belif

The Aqua Bomb is one of Belif's tried-and-true best sellers. This relaunch features a new and improved formula that's even more hydrating than the OG. The star ingredients are gently exfoliating niacinamide, water-loving hyaluronic acid, and moisturizing squalane. The trio works together to slough away dead skin cells while giving the new ones a big gulp of hydration. Plus, the water-cream formula provides skin with a soothing tingle that feels glorious.

L'Oréal Paris Voluminous Panorama Mascara

L'Oreal

L'Oréal's latest mascara offering is all about volume. This longwear formula creates a thick and fanned-out lash that's clump, flake, and smudge-resistant and wears beautifully for up to 24 hours. It comes in three eye-defining shades — Blackest Black, Black, and Black Brown.

Lion Pose Ghost Busters

Lion Pose

Mineral sunscreens have two drawbacks — they're often drying and leave a thick white cast. Zinc oxide and titanium dioxide are naturally white, and the former is a mild astringent, but with proper formulation, that white cast and dry finish can be mitigated. This SPF 42 all-mineral sunscreen is made with a sheer-ish form of non-nano zinc oxide and moisturizing squalane. Plus, it has glutathione, a powerful antioxidant that protects skin from free radical damage.

Rouge Hermès Matte Lipstick, Limited Edition Spring-Summer Collection

Hermes

Just in time for spring, Hermès launched three limited-edition shades of its matte lipstick. There's Rose Pop, a bright pinky-coral; Orange Néon, a bright true orange; and Rouge Cinétique, a fiery red. They're $79 each or $237 for all three.

Half Magic Sculptitude | Ur My Taupe / Badassery Parade

Half Magic

For a bold lined lip, Half Magic just launched a two-in-one lip liner that boasts Ur My Taupe, a cool-toned brown on one end, and Badassery Parade, a jet black, on the other. Use them on their own to define your lips or together for a blended gradient.

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