12 best curl creams for soft, bouncy, and wavy hair 2023

A styling maverick enriched with spa-worthy scents of lemon, pepper, clary and geranium; Wavy’s Everyday Curl Crème has built up quite the cult following since its naissance earlier this year. You know when you miraculously wake up one morning with your curls looking just the way you want them to, but your commute into the office inevitably destroys them? This product from Wavy is designed to lock in those luscious waves while retaining a sense of relaxed, natural movement.

We’re a big fan of the versatility of this curl crème, which can be left untouched for an editorial wet look, brushed out with fingers for a matte and textured look, or combed through the lengths of longer hair as a tamer.

As this product’s primary purpose is styling, it’s not the most nourishing formula out there, so we recommend continuing your weekly conditioning hair mask routine for the best effect. Complete with fully recyclable packaging and a stick of sustainably sourced Palo Santo, we love the holistic approach to haircare that Wavy has taken, in particular by encouraging men to make a ritual out of treating their hair with love.

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